Nowadays, more and more offline stores incorporate various novel design elements to convey the brand concept. A tonal shop is like a palace of art, allowing people to enjoy a visual feast while shopping.

bold colors, challenge your visual shock

Since Pantone announced "Vitality Coral Orange" as the color of the year, we have seen many bold colors dominate the retail design field.

KAKARU used bold colors in the design of its store in Athens, Greece. KAKURU jewelry store draws inspiration from nature and material, using a vibrant green that is similar to PPG's annual color Night Watch. At the same time, combined with bronze and olive wood, these colors complement each other, accentuating the vibrant green.

The Garderoba store in Croatia uses a monochromatic design, with pink, green and yellow tones to separate the spaces. These subdivisions highlight their "slow shopping" slogan. Each wardrobe has its own theme to form a different style. A series of overlapping curtains creates a larger and more comfortable or smaller and more private space for customers, encouraging customers to go Try to live slowly and spend more time shopping in the store. Color can be used not only as a regional division and aesthetic decoration, but also as a multifunctional space. Using these bold colors in different shops can make the space more inspiring and attractive.

Wooden elements

The use of wood has become a popular trend in store design since 2018 and will become more popular in 2019. Patom Organic Living in Bangkok is a store made with wood and specializes in selling organic products.

The design team kept the original tree structure intact as much as possible. The warm texture of the original wood, combined with the design of large glass floor-to-ceiling windows, extended the greenery from the outside to the interior. The simple and clean vision naturally fits with the organic concept advocated by the brand. The transparent glass that presents the sense of light, the building shows the richness of the external garden inward, and also shows the harmony of life that is not inconsistent with the surrounding scenery. Aims to promote sustainable development and green life through its products. The interior design is inspired by nature and green, and uses plain white and brown as the color scheme.

The owner and designer of Patom chose recycled wood from the owner’s own old houseboat, fallen tree trunks on the family farm, and refurbished furniture collected by the owner to strengthen the brand’s faith. All the beams and columns are made of waste mahogany and Tabak wood. The store is surrounded by lush green plants, and it will definitely form a breathtaking view at sunset.

The collision of the new and the old

A popular trend in 2019 is to use classic store design to give personality to the overall aesthetic of the store.

More and more people are beginning to appreciate and yearn for spaces with distinctive personalities that can be projected on different people. Consumers increasingly want to enter a space with individuality, originality and storytelling.

A popular way for retailers to convey their brand stories in 2019 is to rent stores with unique historical or cultural significance to make their brands part of the city.

Australian brand Aesop is known for its modern design and minimalist aesthetics. They opened a retail store in Leipzig, Germany, a cultural city famous for music and art. Using rough concrete façades, powder-coated metal and translucent glass tiles, Architonic describes it as “reflecting the industrial unity of Leipzig when Germany was divided between East and West”, and the shop is integrated with Leipzig’s historic buildings. Aesop successfully strikes a balance between its modern products and urban historical aesthetics, exuding a charming rustic beauty.

The other is the design of the Apple Store on the Champs Elysées in Paris. Few brands can smoothly integrate into the historic Parisian architecture, especially as a global brand active at the forefront of technology.

Apple did the opposite, paying tribute to the city’s historic buildings while introducing modern spaces. Burgundy stone and French oak floors outline the interior of the space, creating a timeless and modern feel, just like the city of Paris. The sculptural roof lights provide renewable energy and sunlight for the space, and use 100% renewable energy to power the space.

Homely comfortable space

Living in an accelerating fast-paced society, feelings of anxiety and depression are an inevitable part of people’s lives. Retail therapy is a behavior that can bring comfort, but more importantly, it creates a comfortable space where consumers are willing to spend money and time.

If a retailer can provide a space that instantly soothes the soul and gives people a sense of security, away from the hustle and bustle of the city, then he is a winner. All this is to regain order and beauty in chaos, and MUJI is a good example.

MUJI’s flagship store in Tokyo, originally a store for clothing and indoor daily necessities, has now added an area selling fruits and vegetables. In addition to their family-themed supplies, there are also MUJI HUTS, these are independent cabins that imitate the shops in life. This is a perfect furniture showroom, and at the same time provides a safe for customers who may be overwhelmed by the hustle and bustle of the outside world Room.