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Uplifting the ingenuity full of exotic flavors-Songfa Bak Kut Teh

Views:   Release date: 2019-06-28

Bak Kut Teh is a famous snack in Southeast Asia, and delicious Bak Kut Teh is often hidden in the street stalls. The stalls of this kind of market snacks are not open at night, so the time for eating "tea" is usually in the early morning when the sun is full of sunshine, so how to bring this kind of market atmosphere into the mall.

The one-stop shop opening service platform is promoted, and the Nanyang style at that time is perfectly restored through the observation and understanding of the Nanyang market culture in the 1960s.



Themed restaurant is a food restaurant place that uses one or more themes as an attraction symbol. It is hoped that customers will be there when they dine and understand the culture of branded food, so that people can get a kind of spiritual pleasure in the process of being full of consumer taste.

Bak Kut Teh, as a market snack in Southeast Asia, uses the local market style to express the food culture of Bak Kut Teh. The exterior decoration adopts retro and fashionable colorful brick walls, coupled with local style sliding shutters and door panels, so that you can be in Nanyang street at a glance. The trolley placed on the side of the store, and the ornaments in it, such as a chicken bowl with bak kut teh, an aluminum stew pot, and a kerosene lamp, are to reproduce the time when Songfa founder Yang Yingsong was in Singapore in 1969. The scene of starting out on the road in Johor and doing the Bak Kut Teh business makes it easier for the customers to be attracted by the exotic customs and resonates with the brand culture.



The interior is decorated with dark brown wooden furniture, wall wooden decorations, and glass chandeliers to create a dining environment with Nanyang characteristics, allowing customers to experience an unprecedented immersive consumption experience, and making Songfa Bak Kut Teh a more distinctive brand. Be deeply rooted in the hearts of the people.



The mysterious golden faucet in the store arouses the curiosity and conjecture of customers. In fact, the early faucet was used to add tea, but now it has become a unique store of Songfa. The golden faucet also represents the continuation and inheritance of the traditional food culture of Bak Kut Teh.



Loose and comfortable seats, matched with the walls of Nanyang Street View, present a three-dimensional picture of the Nanyang Morning Market. The warm lighting and the rotating ceiling fans spread the lazy and cozy atmosphere of Southeast Asia in the morning, as if opening up a retro Nanyang world in a bustling shopping mall.

The uplift team digs deep into the cultural heritage of the theme

Do a good job in restaurant environment design

Rely on a responsible attitude towards the end of the project

Strictly follow the construction schedule

Supervise and manage all aspects of construction

Deliver WYSIWYG dream shop

Promote a one-stop shop service platform,

Create a connotative theme restaurant for you,

Let you be more at ease and more convenient to open a store.

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